November 2016 – Media-based attractions provider CAVU Designwerks, Inc. has announced the launch of a connected corporation and a major sale of one of its own products to a resort in China.
The new CAVU-affiliated company, DreamCraft Attractions, Ltd., will develop revolutionary theme park experiences by integrating engineered ride systems with technologies including but not limited to virtual reality (VR), augmented reality (AR) and artificial intelligence (AI).
DreamCraft Attractions was formed via a strategic partnership between CAVU and fellow Victoria-based company, One Bit Labs. As a premier development studio formed by six senior members of the Microsoft HoloLens incubation team, One Bit Labs adds high-level expertise in VR, AR and AI to CAVU’s decades-long experience and extensive theme park industry portfolio.
“Historically, innovation in our industry has focused on increasing the speed, enhancing the media, or introducing new IP [intellectual property] to an attraction,” said Peter Schnabel, CEO of CAVU. “What DreamCraft Attractions will seek to do is disrupt the current marketplace by revolutionizing the way the industry innovates. We are not interested in simply offering the next Virtual Reality product – we want to redefine immersive experiences completely.”
DreamCraft Attractions’ first innovation, DreamCraft VR, combines VR technology with a motion base ride system that places guests inside the frame – a feat never before accomplished. Unlike traditional media-based attractions, in which every guest feels the same motion and watches the same movie, DreamCraft Attractions’ interactive attraction provides a unique experience for every guest tailored individually to his or her actions.
“Every guest who experiences DreamCraft VR will see a uniquely rendered and reacting world, which will respond in meaningful ways to their inputs, both through hardware and natural body gestures,” said Chris Robertson, Founder of One Bit Labs. “We are thrilled to be able to offer this new technology to the market.”
Meanwhile, following through on its goal to explore opportunities worldwide, CAVU has sold its Flying Theatre product to Changsha, China-based company Changsha Macrolink for $18 million.
Macrolink is developing a resort, known as s the Tongguan Kiln International Cultural and Tourism Project, in Hunan province. CAVU will be the turn-key service provider responsible for designing the core attraction and supplying all related multimedia motion-based equipment.
Article first appeared on ©Amusement Today